For true blue watch enthusiasts and collectors, the experience of browsing, selection and information-seeking is as important as the final purchase. Fortunately, an elevated experience is guaranteed at Ethos Watches’ brand-new retail destination in Gurugram.
Called the City of Time, it’s spread across an expansive 22,000 sq. ft., and features seven brand boutiques and two galleries hosting over 50 independent brands. There are also watchmaking zones, as well as a bar and cigar lounge, merging horology with a refined lifestyle experience.
In a first for India, Swiss luxury watchmakers H. Moser & Cie. and Ulysse Nardin are among the standalone boutiques. One can also browse through exclusive spaces dedicated to Panerai, Breitling and Bell & Ross. Girard-Perregaux and Tudor are due to open soon.
The cigar lounge boasts a selection of the world’s finest cigars, while expertly crafted bespoke drinks are served at the bar. Those keen to enhance their knowledge of the subject can interact with master horologists at the watchmaking studio. Of the two galleries, one is dedicated to more refined brands, and the other is the Ethos Watch Boutique, which keeps sportier and more casual options.
Pranav Saboo, CEO and Managing Director at Ethos Watches, summarises: “The City of Time has been designed as a sanctuary for horological expression. Through unmatched customer experience and curatorial excellence, we aspire to set benchmarks that will resonate far beyond our borders and make the watch world look to India with admiration and pride.”