Lesser exposure to the sub-H100 category has improved profitability, company says
Firms such as Britannia, Nestle and PepsiCo may turn aggressive with their expansion plans post corporate tax cut
Even categories with a high contribution of small packs such as shampoos, soaps, chips, biscuits, toothpaste have seen decline in sales compared to last year.
'In the third quarter, a slight increase in prices will happen', Vinay Subramanyam, Head (marketing) of Britannia Industries told reporters here.
Britannia is setting up a new facility in Bihar and is planning to set up a new facility in West Bengal or expand its older facility in Assam.
The company is looking at countries such as Bangladesh and Myanmar, and is also evaluating some of the African countries such as Nigeria, Kenya and others to set up units.
Main reasons behind big-ticket investments in the sector are innovation, technology-driven, better marketing understanding and a passion for market disruption.