The tourism promotional campaign within the country would start from third week of December and continue till 2nd week of February.
Murmu sworn in as J&K’s first Lt Governor; he needs to quickly address the sense of anger, betrayal and deceit within Kashmir
The Karnataka state Tourism Department is also looking for land in Jammu and Kashmir to set up tourism opportunities.
Provided there is a cessation of militant activity in Kashmir, hospitality industry and tour operators are hopeful of a surge in tourist footfall in the Valley.
The minister listed out the investment possibilities Jammu and Kashmir carries in different sectors like tourism, fine arts, handicrafts, woodwork, carpets, silk, production of saffron and apple.
As a first step, the government on October 7 lifted the security advisory issued on August 2 asking tourists to leave Kashmir.
On October 9, the state government withdrew the security advisory, saying the tourists desirous of undertaking a visit to the state, would be provided all necessary assistance and logistical support.
In Kashmir, tourists were never barred from going to the valley even in the peak of militancy during the 1990s.
Most of the owners and drivers, jobless at the moment, are sceptical and don't see the situation normalising in Kashmir anytime soon.