Fashion tourism has emerged as a booming trend in recent years, as style-conscious travellers increasingly seek destinations that blend cultural exploration with sartorial experiences. Cities like Paris, Milan, New York and Tokyo have long been magnets for fashion enthusiasts, but the trend is now expanding to include emerging hubs like Riyadh, Seoul and Dubai.
In line with the trend, Riyadh will host a landmark cultural event set to draw style enthusiasts and travellers worldwide. Following its resounding success at the Musée des Arts Décoratifs in Paris, the Christian Dior: Designer of Dreams exhibition is making its next stop at the Saudi National Museum in Riyadh. Running till April 2, 2025 — the exhibition will be a cornerstone of Riyadh Season 2024, blending luxury fashion with Saudi Arabia’s vibrant cultural tapestry.
Curated by Florence Müller and brought to life by scenographer Nathalie Criniere, this extraordinary showcase spans over seventy-five years of creative brilliance, rooted in the pioneering vision of Christian Dior. Visitors will be transported to the heart of the House’s legacy, beginning with an immersive exploration of 30 Avenue Montaigne – the ‘realm of dreams’ where Dior’s haute couture collections were born.
Visitors will witness the exhibition unfold across themes intrinsic to the Maison – from the enduring allure of Miss Dior and J’adore to the splendour of Versailles and the grandeur of masquerade balls.Adding a local touch, the exhibition reflects the shared appreciation between Dior and Saudi Arabia for nature’s wonders. An enchanting installation inspired by the Al-’Ula oasis, a UNESCO World Heritage site, features dresses in mesmerising hues echoing the desert’s golden sunsets. The finale offers a poetic homage to Riyadh — meaning ‘gardens’ in Arabic — with couture ensembles adorned in floral motifs, romantic prints and intricate embellishments, culminating in a sumptuous couture herbarium.
While there, travellers can also explore the city’s must-visits including the historic Diriyah, a UNESCO World Heritage site; the breathtaking Edge of the World cliffs; Al Masmak Fortress; the National Museum and the glittering Kingdom Centre Tower. For nature and leisure, explore King Abdullah Park and the Al-’Ula oasis nearby.