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Monica Shergill: The woman who kickstarted India's streaming revolution

Because she decides what India loves to watch. Shergill has breathed new life into streaming platform Netflix as its India head by strategising content for local audiences.

Published: 29th December 2019 05:00 AM  |   Last Updated: 31st December 2019 08:08 PM   |  A+A-

Netflix

For representational purposes

Monica Shergill

The flixer

Because she decides what India loves to watch. Shergill has breathed new life into streaming platform Netflix as its India head by strategising content for local audiences.

After taking over as Head, Series, International Originals, Netflix India, she has gone on to change the virtual entertainment landscape.

Shergill is a media veteran who was instrumental in scaling up Voot’s content in her previous job at Viacom18. Under her stewardship, Voot announced 18 multilingual originals.

Besides commissioning a slew of original content on Netflix, she has gone on to introduce a mobile-only plan at Rs 199 in India targeting the mass viewers. Netflix India has announced 11 original series, 22 original films in addition to standup comedy, unscripted and kids series plus local films.

Kickoff
Started as an environment reporter 

New move
Just signed up Karan Johar for a long-term partnership to create an exclusive broad range of new fiction and non-fiction series for Netflix

Lucky stroke
Predecessors at Netflix Simran Sethi and Swati Shetty did not want to relocate to India from Los Angeles

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Fashion: From rebel with cachet Sabyasachi to bad boy Rohit Bal

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