BANGALORE: Frequent discounted ticket offers by airlines seems to have paid off as domestic air traffic in India grew 2.78% since January-May 2014 compared to the same period last year.
The combined total of all Indian carriers ferried a total of 60.22 lakh passengers in May 2014 when compared to 57.10 lakh in April. The total number of passengers since January 2014 rising to 267.22 lakh as against 260 lakh in the same period in the corresponding year, it was reported.
Low cost carrier, IndiGo continued its market share domination with 31.7% share and 82% occupancy (Passenger Load Factor).
The entry of low cost carrier AirAsia has been seen as a threat to existing market share by its competitors who tried to halt the approvals given to the Malaysian based carrier. AirAsia entered the scheduled list of air operators in India with their inaugural flight from Bangalore to Goa for an introductory price of Rs 990.
Naresh Goyal-led Jet Airways and its subsidiary airlines JetLite posted a combined market share of 21% while state owned Air India was at 18.6%. Kalanithi Maran promoted low cost carrier that continues to rain offers on customers reported a market share of 17.9%. Go Air had a market share of 9.8%, according to aviation regulator DGCA (directorate general of civil aviation) latest numbers.