NEW DELHI: Calling on people to purchase local products, Chief Minister Rekha Gupta on Thursday announced that the Delhi government will promote local industries, crafts, and products in every district on the lines of ‘One District One Product.’
The Delhi government’s Department of Industries and DSIIDC has organised Swadeshi Utsav 2025. The three-day festival celebrates the theme ‘Swadeshi ‘, Substitution of Foreign Made Goods with Swadeshi Goods’.
“Every Indian must recognise the ‘industrial soldier’ within ‘ one who protects the nation’s economic frontiers through hard work and dedication. Inspired by Prime Minister Narendra Modi’s ‘Vocal for Local’ and ‘Atmanirbhar Bharat’ vision, we are witnessing a resurgence of confidence and innovation among our citizens,” she said. Gupta said that the Swadeshi movement is far more than a symbolic appeal.
“These campaigns are not limited to diyas or handicrafts; their purpose is to give Indian brands global recognition across every sector. The time has come for us to take pride not in foreign labels but in our own creations. Let us wear, use, and celebrate Indian products, and say with pride. This is my Indian brand.” The chief minister emphasised that true self-reliance lies in the quality and credibility of Indian products.
“When ‘Made in India’ becomes a mark of excellence and trust, India will truly be worthy of being called Vishwaguru, the leader of nations,” she added. Gupta also announced that the Delhi government will promote local industries, crafts, and products, aiming to give Delhi a distinct industrial identity and ensure national and international recognition for its homegrown brands.
“Buying Swadeshi products this Diwali is not just an act of economic support -- it is an expression of patriotism. To adopt Swadeshi is to serve the nation in its truest sense. Let Delhi be illuminated by the light of Swadeshi,” she added.
Meanwhile, Gupta will celebrate the festival of Karwa Chauth with women from across the national capital at the Jan Seva Sadan on Friday. This will be her first Karwa Chauth celebration as chief minister, which she described as “deeply emotional”.