PUDUKKOTTAI: This Vinayagar Chaturthi, Pudukkottai's idol makers are turning to eco-friendly traditions, crafting figurines designed to dissolve in soil and even sprout life after immersion. Made of clay, coconut fibre and natural colours, many idols now carry seeds that germinate on riverbanks.
From half-foot pieces to 10-foot statues, the trend has transformed village workshops into bustling centres of faith and craftsmanship. For C Shankar, a potter from Thuvaradimanai near Aranthangi, the demand is unprecedented.
Known for his natural idols, he has received over 700 orders in six months, nearly double last year's.
"I have never touched the plaster of paris. People come to us because they know our idols are safe for rivers and tanks," he said. Yet, the market faces challenges.
Many idols painted with chemical dyes or mixed with plaster continue to circulate as 'clay idols', leaving buyers unaware. To address this, authorities have tightened curbs on plastic, thermocol, and chemical paints, while holding awareness drives.
On Saturday, officials shut down a Karambakudi workshop after finding chemical dyes stocked for idol making. Despite such hurdles, the eco-friendly shift has revived livelihoods. Orders from Karambakudi, Aranthangi, Seriyalur and Malayur have generated seasonal jobs, with artisans hiring local helpers.
Families who lost income during the pandemic say the revival has provided steady support. Creativity has also boosted sales. Idols depict Vinayagar taming a jallikattu bull, playing the flute, riding a horse, or even striking a selfie pose. Krishna-style and turban-clad versions have also gained buyers.
"People ask for distinctive models, but they also want to stay eco-friendly. That balance makes clay idols more attractive," said K Ganesan, an artisan from Karambakudi.
"The curbs are tighter this year, and with so many ponds in Pudukkottai, we were told of the plaster idol's impact on water," said organiser R Murugan.
"That's why committees are returning to clay. Our artisans, once forgotten, are now recognised again," he added.