They do this almost every year, so this time round when Arindam Chakraborty, director, food and beverage at the Eros Hotel, New Delhi, Nehru Place sat with his team to device a new menu for his restaurants, ideas popped up at the speed of light. A couple of meetings later, the revamped additions were put in place at Blooms, the coffee shop, Singh Sahib, the speciality Indian restaurant, and Empress of China, the speciality Chinese (Szechuan) restaurant.
Chakraborty, who has been responsible for introducing the new menus annually, mostly during the summer months of April and May, says such changes are an important marketing tool for any restaurant that wants to showcase versatility. This year, the menu sets out to invoke your olfactics. “Right from the moment you open the menu book, the highlight fragrance of the cuisine envelopes your senses. For example, when you open the menu book at Empress of China, you’ll smell ginger. When you open the book at Singh Sahib, a gush of spices like garam masala and others will waft past you. At Blooms, on the other hand, the menu will be a visual delight, with lots of images being incorporated. We are also trying to put in some sound aspect on individualised headsets, with each menu. This will be a first for the guests,’’ says Chakraborty.
In the new menu, you can find additions like Prawn Beignets, Lobster Cappuccino, Drunken Chicken, Pecking Duck, Raan Peshawari, Bhatti da Murg, Meat Beliram, Rara Murgh, Potohari Challi Kebab, Bharta Rawalpindi, Dhingri Kofta and more. Available April 9 onwards.