Japanese two-wheeler maker Yamaha Motors, while launching the Ray-Z model scooter on Friday, said it expects the Indian market to become one of its top five markets by 2016 as it plans to roll out many products in the volume-driven mass segment here.
Yamaha, which launched the Ray model scooter in September last year with a strategy of ‘made by women for women’, added the new variant targeted at young male audience. The company also launched the SZ-S and the SZ-RR variants to complete the ‘Z’ brand of products from their stables.
Hiroyuki Yanagi, President and CEO of Yamaha Motor Co (Japan) also launched their new brand slogan ‘rev your hearts’. India became the largest two wheeler market in 2012. “India has become one of our most important markets”, Yanagi said at the event.
Asano Masaki, CEO and MD (India) said that the company launched their scooter segment with Ray in September 2012 and already clocked sales of 70,000 units. “We already have a 16% market share in the scooter segment”, he said. It had recently made announcements of setting up a `1500 crore plant in Chennai.
Hiroshi Suzuki, CE and Managing Director (Global) said the Yamaha plant in Surajpur (Noida) has a capacity of one million. It aims to add another 1.8 million to their capacity by 2018 after commencement of operations in Chennai in mid 2014.
It recorded 22% yoy growth from January-April. They will produce around 5000 Ray-Z variants as compared to 9-10000 Ray models. In exports, it aims to reach one million units within the next year and subsequently targeting two million units by 2018. The Ray-Z 113cc scooter will be priced at `48,555 (ex-showroom Delhi)SZ-S at ` 59,500 (ex-showroom Delhi) and SZ-RR at ` 62,500 (Ex-showroom Delhi).