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WAVES to make waves today, PM to inaugurate

WAVES aims to unlock a $50 billion market by 2029, expanding India’s footprint in the global entertainment economy,” said officials.

Express News Service

NEW DELHI: Prime Minister Narendra Modi will inaugurate the first World Audio Visual and Entertainment Summit (WAVES) in Mumbai on Thursday, a four-day event that will bring together the entire spectrum of the media and entertainment industry. The summit will now be an annual event, which will take place in February in Mumbai, said sources.

Envisioned as a platform to bridge the gap between traditional and emerging media, the PM has set aside nearly 10 hours for WAVES, where he will chair a meeting with industry leaders from the media and entertainment sector.

“WAVES will integrate films, OTT, gaming, comics, digital media, AI, broadcasting, and emerging tech, making it a comprehensive showcase of India’s media and entertainment prowess. WAVES aims to unlock a $50 billion market by 2029, expanding India’s footprint in the global entertainment economy,” said officials.

The PM will also interact with young creators from across the world who have participated in 31 different Create in India challenges at the Creatosphere and give away awards to the winners. The Creatosphere will feature curated zones from VR, animation, films, games, VFX, comics, music to immersive exhibits and masterclasses.

At WAVES, India will also host the Global Media Dialogue (GMD) for the first time, with ministerial participation from 25 countries, marking a milestone in the country’s engagement with the global media and entertainment landscape.

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