NEW DELHI: Hyundai Motor India Ltd (HMIL) on Tuesday launched a new version of its mid-sized sedan Verna with introductory price starting at Rs 7.99 lakh (ex-showroom Delhi) to take on Maruti Suzuki’s Ciaz and Honda City, which are priced between Rs 7.65 and Rs 13.43 lakh (ex-showroom Delhi) in the mid-sized sedan segment.
The introductory prices will be applicable for the first 20,000 customers only. “We will take a price increase after 20,000 units,” said Rakesh Srivastava, director (sales & marketing), HMIL.
The petrol variant will be available for Rs 7.99-12.23 lakh and the diesel vehicle for Rs 9.19-12.61 lakh. The latest model comes with various features such as sun-roof, rear curtain, six airbags, eco-coating for air-conditioning vents and rear parking sensors.
Powered by 1.6-litre petrol and diesel engines, it is fitted with both manual and automatic transmissions. The fifth generation Verna is based on a newly developed K2 platform and has been developed with an investment of Rs 1,040 crore.
“The next generation Verna is engineered to deliver excellence in all core areas of styling, performance, technology, safety, ride,” Hyundai Motor India MD & CEO Y K Koo told reporters here.
HMIL sold 3.17 lakh units of the sedan in India since the introduction of the model in 2006 and about 88 lakh units globally.