LONDON: Indian born singer and musician Alluri is set to perform his first Telugu rock album at Cambridge Folk Festival here on Saturday.
Alluri's forthcoming album was recorded with Grammy winning record producer Tommaso Colliva.
Inspired from his observation of people around him, Alluri's new band features four Italian musicians with whom he has rehearsed in Milano before bringing them to here for his shows, read a statement.
"I'm excited to bring this new set of songs exclusively in Telugu to the UK. This is all new material from my forthcoming album that I have recorded with Tommaso Colliva, the producer of Muse. I think this is a first to have rock act playing songs written in Telugu," Alluri said.
Colliva says he and Alluri "had to shape the music around a language - Telugu - that has not been used for contemporary music at all, making sure it was delivering Alluri's stories and emotions".
"Conveying the message a young man that lives in modern world where cultures constantly blend within each other wanted to share. I'm really happy with what came out of this journey and glad I've been part of it," Colliva added.
Late in 2016, Alluri released his first song sung in Telugu "Evari kosam". The artiste composes his own music, writes lyrics and sings and plays on guitar.
All the songs are recorded in studios in Milano with the Italian session musicians and finally mixed in studios in London.