NEW DELHI: Nestle India will lend support to celebrity endorsers who land in a soup following the Maggi noodles controversy.
The celebrities who endorsed the brands in the past are Amitabh Bachchan, Madhuri Dixit and Preity Zinta.
During a press conference here on Friday, the company said "we will support them if there is any problem". Some state governments have banned Maggi for 15 to 30 days and many called for tests on the popular noodles.
Maggi noodles, a popular snack from the Nestle India 'kitchen', has been in the news following a lab report that samples of the product contained more lead than the permissible limit.
A case has been registered against Nestle India in a local court in Barabanki in Uttar Pradesh by food regulator FSDA (Food Safety and Drug Administration), after they found monosodium glutamate or MSG and lead in excess of the prescribed limit in Maggi samples they tested.
Amitabh has distanced himself from the brand saying “he does not endorse the product anymore”, while Preity was shocked that the she was “being sued for doing the Maggi commercial over 12 years ago”.
Madhuri had taken to Twitter to explain: "Like most of India, I have enjoyed Maggi noodles for years. I was very concerned after recent reports and met with the Nestle team. Nestle explained that they always place the consumer first and have the highest quality standards.
"Nestle has reassured me that they adhere to stringent testing for quality and safety and are working with the authorities closely."