New Delhi, Oct 11 (PTI) Advertising watchdog ASCI hasdirected Heinz India to modify or withdraw a TV campaign forits nutritional drink Complan, terming it "misleading".
Upholding a complaint by rival GSK Consumer Healthcare,which sells nutritional drink brand Horlicks, the AdvertisingStandards Council of India (ASCI) said Heinz India's claimthat Complan helps "2X increase" was an "exaggeration".
"We have advised the advertiser to modify appropriatelyor to withdraw the said TVC by October 13, 2017," ASCI'sFast Track Complaints Panel (FTCP) said in an order.
The ad regulator has also directed Heinz India to "takeoff the packaging material within four months with the revisedpacks being available in the market no later than January2018".
Mails sent to Kraft Heinz India on the matter did notelicit any response.
ASCI said its panel had granted Heinz India personalhearing to give them the opportunity to support their claims.
Over the claim of "new" Complan, ASCI observed that HeinzIndia quoted a clinical study of 2008.
"The product being advertised was launched in year 2003-04 and was marketed till year 2012. A different formula lowerin protein and fat content was launched and marketed during2012 till date. In view of the above, the FTCP concluded thatthe claim 'new' was false and misleading," it said. PTI KRHABM.
This is unedited, unformatted feed from the Press Trust of India wire.