VIJAYAWADA: Emphasising that natural farming is the only sustainable path for farmers’ prosperity and society’s health, Member of Parliament Kesineni Sivanath (Chinni) called for collective efforts to transform organic cultivation into a mass movement.
He was addressing the second day of the NTR District Organic Farmers’ Festival-2026 held at the Indira Gandhi Municipal Stadium in Vijayawada on Sunday.
The organic fair was jointly organised by the district administration, Rythu Sadhikara Samstha, Society for Vibrant Vijayawada and Shreyas Farmers Society to promote awareness on sustainable agriculture and healthy food systems.
The event witnessed participation from public representatives, officials, agricultural experts, women’s self-help groups and progressive farmers.
District Collector Lakshmisha highlighted the importance of traceability in organic products to build consumer confidence. Explaining the QR code-based system, he said consumers would be able to track the journey of produce from seed to sale, ensuring transparency and authenticity. He reiterated the district administration’s commitment to expanding natural farming practices.
State Organic Products Certification Authority Chairman Shavala Devadatt underlined the importance of certification in assuring quality standards and enabling farmers to access national and international markets.
Swachh Andhra Corporation Chairman Kommarreddy Pattabhiram said collective efforts were required to strengthen organic cultivation and announced initiatives to supply organic manure through waste processing centres.
Twenty-Point Programme Implementation Committee Chairman Lanka Dinakar stated that natural farming is crucial for achieving the goals of Swarna Andhra and Viksit Bharat.
MLAs Gadde Rammohan Rao and Gadde Anuradha emphasised the need to expand organic farming for public health and environmental sustainability.
Agricultural experts including Prabal Tomar, Asha Kiran and Raghuram educated farmers on market linkages and best practices to secure remunerative prices.