HYDERABAD: The Telangana government has introduced a new Telangana police logo as a shoulder badge to all the uniformed staff and officers of the police department. Orders to this effect were issued on Sunday.
The the new badge with a new logo will increase the public reception, expectations and confidence of the police force. It will increase the morale of the police force and reflect the core values and positive attitudes of the police force. This enables the Telangana State Police to project a consistent corporate image in all of its dealings with the community that requires an application of the corporate brand by all areas of the Telangana State Police force.
SHIELD: The shield is symbolic of protection, will and courage. It is a global benchmark for law enforcement agencies and resonates the importance of the force.
NATIONAL EMBLEM: The national emblem is a symbol of authority. The four Asiatic Lions representing power, courage, pride and confidence and the motto in Devanagari ‘Satyameva Jayate’ is a constant reminder of one’s duty to the country, its Constitution and the State. The depiction of the national emblem in gold further strengthens its sanctity.
TELANGANA STATE: The bold script in white identifies the newly-created State and is the second largest textual element in the logo. The font shall be ariel black for its great visibility and applicability on different mediums.
POLICE: The word, ‘Police’, is written in bold text in white on a red band. The red band represents power and authority and is also symbolic of courage. The font shall be ariel black.
OLIVES: The nested olive leaves in the logo represent peace, approachability and compassion of the police force. The symbolism of nested leaves depicts the noble intention of creating lasting relationships and experiences that have significant impact on creating better lives.
DUTY, HONOUR, COMPASSION: These three constitute the core values of the Telangana Police. These core values have their own subset of values as follows: Duty: Fairness, impartiality, responsibility, confidentiality, excellence, quality, diligence, neutrality, legality, accountability, respect for law etc.
Honour: Honesty, transparency, integrity, pride, respect, principles, loyalty, and trust etc.