KOCHI: Floor tile manufacturing company, Nitco Ltd, has launched new category of tiles under the brand name `Naturoc’.
Parvez Amin, vice-president (sales and marketing), Nitco, told reporters that Nitco was the first company in the country to launch a wide range of tiles with glossy, rustic, wood and slate finish.
The Gres Lapato range in `Naturoc’ is a matt tile with a glossy finish which has all the features of a floor and addresses needs of the customer, like the need to have natural-looking designs, anti-skid properties and also easy to clean.
The tile company has also added wall tiles to its product folio. Wall tile was the only missing link in our product portfolio and the addition of wall tiles will provide an extensive gamut of exclusive and extensive range to our customers under one roof, he said.
The company having 12 percent market share will be increasing it to 20 percent in the next financial year. An additional Rs 250 crore will be added to the present turnover of the company which stands at Rs 700 crore. At present the Nitco is producing 7,500 sq MT of tiles a day which will be expanded to 10,000 to 12,000 sq MT. More showrooms will be opened in Kerala as part of the expansion plans which include 400 showrooms throughout the country.