NEW DELHI: Food regulator FSSAI has slapped a show-cause notice on McDonald's for disparaging freshly cooked food and vegetables in its advertisements to promote fast food.
FSSAI slapped a show-cause notice on Hard Castle and Connaught Plaza Restaurant Ltd - the franchise that operates McDonald's fast-food chain in India, seeking a response on why action should not be initiated against them, a statement by the regulator said.
McDonald's had over the last weekend carried advertisements in newspapers seeking to get traffic at its outlets by allegedly disparaging home-cooked food and healthy vegetables.
A full page advertisement by McDonald's in newspapers had said, "Stuck with Ghiya-Tori Again? Make the 1+1 Combo you love".
"FSSAI has noted with concern incidence of irresponsible advertising by some food companies to promote sales of their own foods often considered unhealthy as a substitute for healthy foods," Food Safety and Standards Authority of India (FSSAI) said.