NEW DELHI: Maruti Suzuki India (MSIL) on Thursday announced the launch of its vehicle subscription program in Delhi NCR and Bengaluru. The carmaker has teamed up with ORIX Auto Infrastructure Services India to effectively rent out cars for up to as long as 48 months.
According to the company, customers can choose to subscribe to a new Swift, Dzire, Vitara Brezza or Ertiga from Maruti Suzuki’s ARENA outlets, or a new Baleno, Ciaz and XL6 from the NEXA network under the model. Duration fof the subscription may range from 12 months to 48 months.
For a tenure of 48 months, monthly subscription charges start at Rs 14,463 (including taxes) for a Swift Lxi in Delhi NCR. “This subscription is all inclusive and covers expenses like maintenance, zero dep insurance and 24x7 roadside assistance. After the completion of subscription tenure, the customer can also opt to upgrade vehicle, extend, or buy the car at market price,” the company said.
Shashank Srivastava, Executive Director (Marketing and Sales) MSIL, added, “ Globally, penetration of such leasing programme varies between 5 per cent and 30 per cent. The comprehensive initiative offers customers the multiple advantages and peace of mind from botheration of maintenance costs and insurance renewal. The programme is especially focussed to bring convenience to the individual customers. Progressively we aim to offer Maruti Suzuki Subscribe in 40-60 cities in the next 2-3 years.”