NEW DELHI: Amazon will invest more than $35 billion in India through 2030 as part of its renewed commitment to the country's Atmanirbhar Bharat vision, the company announced at the sixth edition of the Amazon Smbhav Summit on Wednesday. The planned investment will span all its businesses in India and focus on AI-driven digitisation, export expansion and job creation.
The announcement comes alongside a new Economic Impact Report by Keystone Strategy, which shows that Amazon has already invested nearly $40 billion in India since 2010. This includes spending on infrastructure, technology, workforce compensation and digitisation initiatives. According to Keystone, these cumulative investments make Amazon India’s largest foreign investor, its biggest enabler of e-commerce exports, and one of the country’s top job creators.
The report highlights that Amazon has digitised over 12 million small businesses, enabled $20 billion in cumulative e-commerce exports, and supported around 2.8 million direct, indirect, induced and seasonal jobs across India in 2024. Its investments have gone into building a large physical and digital backbone—from fulfilment centres and logistics networks to data centres, digital payments infrastructure and technological development.
Reiterating Amazon’s long-term commitment to India, Amit Agarwal, Senior Vice President, Emerging Markets, said the company’s growth over the past 15 years is "perfectly aligned with the vision of an Atmanirbhar and Viksit Bharat".
"We have invested at scale in growing the physical and digital infrastructure for small businesses in India, creating millions of jobs, and taking Made-in-India global,” he said. "Looking ahead, we're excited to continue being a catalyst for India’s growth as we democratize access to AI for millions of Indians, create 1 million job opportunities, and quadruple cumulative e-commerce exports enabled to $80 billion by 2030."
Jobs, exports and AI at the core of the next phase
Amazon said it supported 2.8 million jobs in India in 2024 across technology, logistics, retail, manufacturing, packaging and more. By 2030, the company aims to create one million additional direct, indirect, induced and seasonal job opportunities as it expands operations and strengthens its fulfilment and delivery eco-system.
On the 10th anniversary of its Global Selling program, Amazon said exports from Indian sellers have already crossed $20 billion. The company now aims to quadruple cumulative exports to $80 billion by 2030.
To support this goal, Amazon launched “Accelerate Exports,” a new manufacturing-focused programme connecting digital entrepreneurs with vetted manufacturers while also helping manufacturers become global sellers. Amazon plans on-ground onboarding drives in over 10 key manufacturing clusters, including Tirupur, Kanpur and Surat. The company also announced a partnership with the Apparel Export Promotion Council of India to scale the initiative nationwide.
AI for inclusion and growth
Aligning with the government's "AI for All" vision, Amazon announced a sweeping AI agenda that aims to deliver AI-driven tools and capabilities to 15 million small businesses; improve the shopping experience for hundreds of millions of customers through innovations like Lens AI, conversational shopping via Rufus, and multilingual features; and provide AI education and career exploration opportunities to 4 million government school students through curriculum programmes, hands-on workshops and teacher training, in line with the NEP 2020.
With the fresh commitment of over $35 billion through 2030, Amazon said it plans to accelerate digital transformation, upgrade infrastructure, support innovation and deepen its integration into India’s economic fabric.