NDTV’s long-running automobile based programme, The Car and Bike Show has completed 400 episodes and eight years on-air.
To celebrate this unique and India-first milestone, NDTV will broadcast the show’s first-ever studio based format programming.
The special two part series would be aired on October 15 at 1.30pm and on October 16 at 7 pm on NDTV Profit.
Siddharth Vinayak Patankar, editor-auto, NDTV said, “We began in October 2003, with the honest intention to present the best from the world of automobiles to our viewers — and I mean the whole world.
I am happy that the original intent remains intact, and we have been able to build on that foundation to challenge our own boundaries and continue to excite our faithful audience.” Expressing his views on NDTV The Car and Bike Show, Anand Mahindra, VC and MD, Mahindra and Mahindra said, “I am partial to Siddharth and the show, given our old association but even objectively speaking I think Siddharth and the NDTV team have done an outstanding job and its one of the class leading shows.
I think the fact that its covered in all the channels on NDTV network makes its reach very wide and therefore it has a tremendous impact on I think the car lovers throughout the country so congratulations.” The eighth anniversary special was the preferred platform for auto giants to unveil their soon to launch offerings as the special show marked the debut Hero Impulse 150cc motorcycle, and the Hyundai Eon small car.
It also plays host to several important guests including Karl Slym, president and MD, General Motors India; Anand Mahindra, VC and MD, Mahindra & Mahindra; Nigel Wark, executive director - marketing & sales and actor Gul Panang.