BANGALORE: ING Life Insurance has joined hands with Namma Metro through a marketing initiative aptly named ‘Life in a Metro’, to spread awareness on the ever growing need for savings and protection. Namma Metro is holding an ‘Insurance Awareness Event’ for 15 days starting from March 5 to 19 across current six operational
Metro stations.
As a part of this initiative, ING Life Insurance will set up kiosks in the Metro stations and provide an opportunity for Metro commuters to know about insurance while on the move. ING Life Insurance will also engage the commuters with response based activities where a few lucky commuters stand to win pre-paid Namma Metro passes over a period of 15 days.
Speaking about the initiative, Mohit Goel, EVP Marketing of ING Life Insurance said, “Namma Metro has already become a preferred mode of transportation for Bangalore citizens. We are glad to join hands with Bangalore Metro Rail Corporation Limited (BMRCL) in organising this kind event to promote awareness on insurance. All one has to do is walk-in to a ING Life Insurance kiosk and meet our advisors”.
U A Vasanth Rao, General Manager, heading the Revenue Division is also enthusiastic about the association with ING Life Insurance. “Marketing professionals recognise the power of Namma Metro station as a consumer draw and we are happy that ING Life Insurance have chosen to be our event partners at Metro Stations on the theme ‘Life in Metro’, as its a platform to educate commuters on the nuances of life insurance,” he said.