BENGALURU: We have a very strong obsession with quality and wanted our first release to be perfect. While it is a very good idea as it creates a good first impression and eventually helps you in getting good publicity via word of mouth. But at the other hand, this delayed our launch a bit. It has a negative impact too.
I will advise all aspiring entrepreneurs to do an early first release and test the grounds. This way one can collect some early feedback from potential customers.
Launching a perfect product is really crucial but, equally important is to launch early and learn from the market dynamics.
(Vivek Shukla is the VP Operations and Co-founder of Nukkad Shops - a retail tech company focused on small and medium size business. Their products are being used by hundreds of retailers in Hyderabad.)