NOW, young men have more reasons to be stalked by women, for they will now be able to sport the new fragrances launched by Old Spice at Taj Mount on Thursday.
One of the world’s oldest brands in men’s toiletries and personal care products, Old Spice has now introduced a range of new, young and vibrant fragrances of body deodorant sprays and after shave lotions - Ice Rock, Lagoon and Sport.
Speaking during the launch of the products, GK Bhat, Managing Diretcor of MPCL India that market Old Spice products in the country said, “Old Spice has loyal customers in Tamil Nadu and particularly in Chennai.” Old Spice that marks its 40th year in the country has come up with t three products maintaining the usual Old Spice standards and each fragrance has its own individuality. Ice Rock unleashes the feel of a fresh mountain breeze; Lagoon gives a relaxing feel of a crystal ocean pool and Sport- a refreshing crash of an ocean wave. “The present generation doesn’t want to use those fragrances that their fathers have been using. They all want something new young and energetic. Old Spice’s new range will fulfill that,” said Ronnie Netto, one of the board members of MCPL adding that Old Spice’s products are significantly male in a market that is overloaded with many deodorants and after shave lotions.
With the launch of Ice Rock, Lagoon and Sport, the Old Spice range of after shave lotions now expands to six fragrances and deodorants to seven fragrances.
The campaign for the launched products will kick-start in 10 days time. The after shave lotion that come with atomiser (spray) is available in a 100ml pack for Rs 195 and the body deodorant spray is available in a 150 ml pack for Rs 175.
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