Cashing in on the festive mood, leading jewellery outlets across the city have come up with various discounts and unique designs to woo their customers. The yellow metal has always been an all-time favourite among women and this year funky jewellery has become the trend of the season.
Says Kaustak Sengupta, professor, National Institute of Fashion Technology, “This festival season, oversized, funky jewellery has become a trend, while last year it was the fine jewellery that was in vogue. The so-called Kerala jewellery and antique jewellery are more preferred by the classic rich. White gold and platinum have also become the picks of the season. I don’t find much of silver jewellery moving this year,” and adds “In case of costumes jewellery, non-conventional, geometric patterns are the favourites among youngsters.” Statement pieces are the trend now, says jewellery designer Sheetal Parrek. “One solid piece of jewellery on the neck that goes with any simple costume is what people want this season. A combination of Indo-western designs that goes well with Kanjeevaram sarees are also liked my many,” she says and adds that vibrant colours like red are predominantly used this festival season. “Glass and natural stones also give a charming touch to your ethnic wear,” she says.
Consumers can also look for online options. Caratlane.com, an online jewellery site operating out of Chennai offers diamond jewellery at lower prices, With 15 percent discount for jewellery worth more than `20,000 on the occasion of Deepavali and Dhanteras, the site that has options in diamonds, gold and semi-precious stone jewellery has up to 25 percent less prices than retail options.