Well ahead of the Ashadam shopping spree witnessed in Southern India, designer Neeta Lulla presents a fresh take on the traditional Kanjeevaram. What was synonymous with matron-wear for weddings has been given a modern twist by the designer who promises an international look for the silk and zari fabric extravaganza.
“In the new line I have introduced neon colour palette in the Kanjeevaram as well as pastels. As the new generation is always on the lookout for something quirky and edgy, the recent collection is light in look and feel,” said the designer.
She goes on to add that it is a different look for bridal outfits as the fabric has been used to create lehengas and contemporary attire rather than being restricted to the six-yard drape. “It is nothing like the heavy zari-bordered sarees which are worn at weddings traditionally. For starters, I have lost the zari in most of the looks,” says Neeta Lulla.
The treatment and texture of the fabric is different for the line and so are the designs. “The traditional designs have been replaced by Moroccan motifs. Apart from this I continue my revival of the Srikalahasti form of Kalamkari and prints to popularise the style,” adds the designer who has also designed costumes for the upcoming period film, Rudhramadevi. “Kalamkari has been used to some extent but it is not in the modern form,” says the designer who refused to let out more on the costumes used in the film.
Her creations can also be seen in the much anticipated Rajinikanth flick, Kochadaiayaan.