To raise awareness on air pollution triggering asthma and its ramifications on health, Cipla, a leading pharmaceutical company, has flagged off a ‘Breathe Free’ campaign across the country. Breathe Free is an attempt to sensitise masses on the importance of early diagnosis of asthma and the right treatment needed to control the ailment. If asthma is treated as per guidelines, costs of managing asthma can be reduced tremendously, said the organisers of the campaign.