BANGALORE: After presenting a wide variety of mega serials, Suvarna Channel is all set to launch another daily soap Beedige Biddavaru with noted director Phani Ramachandra. The serial to go on air on weekdays from October 18.
Phani Ramachandra, who has directed a number of films and teleserials with his own inimitable style of irony and humour, is returning to the small screen after a break with Beedige Biddavaru. He has directed a number of super hit films like Ganeshana Madhuve, Gauri Ganesha and Ganesha Mathe Banda besides some record-breaking teleserials.
The story revolves around six young men who have fallen into the trap thinking that software industry alone is supreme and multinational companies are the lifeline of existence, forgetting one’s culture and tradition while earning in millions and then finally go bankrupt in the wake of economic recession. Insights like parents’ wish to marry their daughter only to a software engineers are presented in a lighter vein.
“Like my other films and serials, Beedige Biddavaru too has a strong social message to the society narrated through humour and irony. Although the story revolves around characters from the world of IT and BT and their families, there is a message for the whole society. I believe the viewers will like it”, says Phani Ramachandra.
Beedige Biddavaru will be telecast on Monday to Friday at 7pm.
bngexpresso@expressbuzz.com