Megastar AmitabhBachchan's magic touch and powerful campaign "Sirf gyaan hi aapko aapkahaq dilaata hai (Only knowledge gets you what you deserve)", has helpedthe opening episode of "Kaun Banega Crorepati 6" (KBC) in gettingmaximum eyeballs. The show, which went on air Sep 7, has registered a 6.1television rating (TVR).
The show, which was originally telecast on Star Plus when it was launched in2000, is being aired on Sony since 2010. This season has bagged the highestopening out of all three seasons on the channel.
While the episode aired Sep 7 received a 6.1 TVR, the episode aired on thefollowing day earned a 5.3 TVR, according to television audience measuringagency TAM.
The show is said to have had the highest opening this year across all shows onall general entertainment channels, says Sneha Rajani, senior executive vicepresident and business head, SET.
"We were confident that viewers would really enjoy watching this season of'Kaun Banega Crorepati'. The numbers more than corroborate this. We are reallypleased with the opening week results and there is a lot more to look forwardto on the show in the days to come," Rajani said in a statement.
"Overall, we are delighted at the performance of all our shows and overthe next four to five weeks we aim to further consolidate our position,"she added.
Produced by Big Synergy Media Ltd, this season of KBC was launched at theweekend slot from Friday to Sunday. The opener saw a special rendition of apowerful narrative on knowledge, by Big B in his distinct baritone.
This season has already got its first crorepati in Manoj Kumar Raina fromKashmir.