Apple unveils new iPhone XS, iPhone XS Max and iPhone XR
Associated Press
Apple CEO Tim Cook speaks at the Steve Jobs Theater during an event to announce new Apple products. | Associated PressApple CEO Tim Cook speaks about the Apple iPhone XS at the Steve Jobs Theater during an event to announce new Apple products. | Associated PressPhil Schiller, Apple's senior vice president of worldwide marketing, speaks about the Apple iPhone XS. | Associated PressPhil Schiller, Apple's senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR. | Associated PressJeff Williams, Apple's chief operating officer, speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif. | Associated PressJeff Williams, Apple's chief operating officer, speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products. | Associated PressJeff Williams, Apple's chief operating officer, speaks about the Apple Watch Series 4 at the Apple event. | Associated PressApple CEO Tim Cook, left and soccer player Alex Morgan discuss the new Apple Watch 4 at the Steve Jobs Theater during an event to announce new products Wednesday. | Associated Press