KOCHI: Most startups are beginners with less or no on-ground idea of the market. Here are a few terms that you might want to be familar with when you enter the market. FMA: First Mover Advantage. That’s what you are called if you are first to the market with a unique product or service. Make sure you brag about the same to investors.
Leverage: Use something like technology, partnerships, or tie-ups etc. to your advantage
Market Penetration: The potential market and the rate at which you are targetting and bagging.
Monetize: Making money off your product and the strategies you have made surrounding the same.
Pivot: Change the approach of your company. Generally in terms of switching markets target groups or making major upgrades.