Fendi’s Selleria and FendiMania Watch Collections now welcome new straps that pay tribute to the yellow colour, one of the distinctive trademarks of the Roman maison. Yellow has been identified as the institutional Fendi colour since its first appearance in the 90s, when it took over product categories and packaging items.
The Fendimania watch, framed by the distinctive two-tone FF logo-shaped case, is enhanced by a yellow mother-of-pearl dial and a matching Cuoio Romano leather strap for a daring reinterpretation of the signature timepiece.
The iconic Selleria Collection, with its ingenious interchangeable strap system, is enriched with a single or double tour Strap You strap, crafted from the namesake yellow leather. Finished with a tone-on-tone embossed FF logo pattern, the new interchangeable yellow straps turn the classic timepiece into a fashion-forward accessory.