BHUBANESWAR: A youth from the State has been selected as a lucky winner of Digi-Dhan Vyapar Yojana (DVY) announced by the Centre to give a fillip to digital transactions. Ashutosh Mishra (24), a mobile shop owner in Rampur village, is one among 21,000 merchants of NITI Aayog’s lucky draw scheme DVY.
Sources said more than 3.81 lakh consumers and 21,000 merchants have been declared as winners of prize money worth `60.90 crore at 24 Digi-Dhan Melas across the country. While the consumers were selected under the Lucky Grahak Yojana (LGY), merchants were selected under DVY. The Centre had launched two schemes to give a boost to the digital payment systems and the cashless economy post-demonetisation.
The two schemes were launched on December 25 and will remain open till April 14. The schemes are aimed at incentivising the consumers and the merchants to promote digital payments.
As many as 15,000 daily winners vie for total prize money of `1.5 crore at the rate of `1000 per person. Besides, over 14,000 winners qualify for weekly draws with the total prize money of over `8.3 crore per week. Data analytics provided by the National Payments Corporation of India (NPCI) have highlighted a positive response among the people to adopt digital payments.