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Post real money gaming bill, questions aplenty for Indian cricket

If bill becomes law, the wider sporting establishment, including both senior national teams and various IPL sides, may be forced to look for sponsors; gaming companies may challenge constitutional validity

Swaroop Swaminathan, Gomesh S

CHENNAI: India's burgeoning real money online gaming industry faces one of its biggest challenges after the Lok Sabha, on Wednesday, passed the Promotion and Regulation of Online Gaming Bill, 2025. If the Bill becomes law, the entire ecosystem, touted to be valued at over Rs 2 lakh crore, may crumble.

A day before it was tabled in the Lok Sabha, the industry, led its three associations — the Federation of Indian Fantasy Sports (FIFS), E-Gaming Federation (EGF) and the All India Gaming federation (AIGF) — wrote a letter pleading their case.

"Such a blanket prohibition," they addressed to the home ministry, "would strike a death knell for this legitimate, job-creating industry and would cause serious harm to Indian users and citizens. This Bill, if passed, will shut down regulated and responsible Indian platforms, driving crores of players into the hands of illegal matka networks, offshore gambling websites, and fly-by-night operators who operate without safeguards, consumer protections, or taxation." It further stated that this industry was a 'sunrise sector'.

While the industry can continue to offer their services to customers, it can only be the free version. Real money firms like Dream11 and My11Circle can also charge one-time platform fees or may be eligible to start a monthly subscription model but they no longer have stakes.

IPL may feel aftershocks

One of the knock-on effects of a blanket ban could be felt by Indian cricket, especially the lucrative Indian Premier League (IPL). Various IPL teams as well as the competition itself are tied up with various real money gaming firms, including Dream XI and My11Circle.

Even if Indian cricket will not have a lot of problems onboarding new sponsors — if they want to go down that path — there may be some short term pain. "Fantasy gaming platforms like My11Circle and Dream11 have become heavyweight backers of Indian sports," said Santosh N, managing partner of D & P Advisory, an independent valuation company.

"My11Circle has committed Rs 625 cr for an IPL associate sponsorship slot, while Dream11 has consistently backed franchises such as Punjab Kings, Gujarat Titans, and Sunrisers Hyderabad as title or principal sponsors. My11Circle is currently an IPL associate sponsor at the league level, contributing a large share of central sponsorship revenue. Separately, Dream11 has team-level sponsorships, serving as Title Partner and Principal Partners for some teams. Together, fantasy sports brands account for hundreds of crores in sponsorship inflows, making IPL one of the most exposed properties to a potential ban."

Dream11, as it stands, is the Indian team's 'lead sponsor' but that is scheduled to end after next year's men's T20 World Cup. "Banning it would strip IPL and many smaller leagues of vital funding, compress marketing budgets, and likely curb the steady upward trend in sponsorship revenues." Santosh added.

My11Circle also counts a number of active Indian cricketers as their brand ambassadors. Per the bill, they can't endorse any of these products.

Set for a challenge?

If and when it becomes law, the gaming companies may decide to challenge its constitutionality. Sports lawyers this newspaper spoke to said that fantasy games like Dream11 are 'games of skill' according to a Supreme Court judgment a few years earlier. A Dream11 spokesperson 'declined to comment' for multiple questions raised by this mast.

The bill caught a lot of industry stakeholders off guard, especially because this government's previous moves with respect to the online gaming industry was seen as favouring them. It's been reported that the government are now citing national security as well as social issues for this step.

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