KOZHIKODE: The Responsible Tourism (RT) Mission is setting up a web portal enabling lovers of the arts to make online booking of performances for an event. Performers will put up their work, their details of artists on the site. The portal is aimed at promoting local art forms, including dance, music, via online marketing.
Artists interested in being part of the initiative have been asked to register at the mission’s district offices.
RT mission state coordinator K Roopesh said the unique initiative will offer a digital platform for artists to reach out to wider audiences. It will also make it easier for programme organisers to get their favourite artist without having to resort to middlemen, he said.
“Programme organisers are exploited by middlemen while booking artists. A main advantage of the initiative is the portal will end this exploitation. By availing the service of the portal, organisers will be able to book directly with the facility to make payments online,” said Roopesh.