Salem-based chain of jewellery stores, AVR Swarna Mahal, opened its retail showroom in Puducherry on Wednesday.
Housed at Anna Salai, the showroom was inaugurated by chief minister N Rangasamy who also started the first sale in the presence of S Sheik Moinuddin, Andavar Rice Mill owner from Kallakuruchi.
The Chairman of AVR Swarna Mahal, A B Sudarsanam, and Managing Director ABS Sanjjay, Directors of the jewellery store, Speaker of the territorial assembly, V Sabapathy, Ministers P Rajavelu, T Thiagrajan and N G Paneerselvam, Deputy Speaker T P R Selvam, and a host of MLAs participated in the grand opening.
The shop has put out inaugural offers for three days to attract people to the exquisite collection of diamond, gold, silver, ruby and emerald jewellery, besides uncut diamond collections, designer collections and temple jewellery.