The Great Gatsby fever has gripped the capital city and designer Pernia Qureshi celebrated the return of the 1920’s fashion with the launch of All That Jazz collection recently at her residence. Outhouse by Sasha and Kaabia in collaboration with Pernia’s Pop-Up Shop has taken out an exquisite jewellery collection that is sure to make heads turn. Having taken inspiration from the Années folles, or the crazy years, this exclusive collection boasts rich pearls, beautifully handcrafted Art Deco motifs and delicate rosy crystals, carefully embedded in shades of gold.
The array of jewels highlight Pernia’s personal fashion style and bring out flavours of femininity, luxury and sophistication.
Pernia, a law graduate from the George Washington University, swapped her cloak for a mink coat and is now a successful stylist, costume designer as well as an entrepreneur. Her online store, Pernia’s Pop-Up Shop, is a one-of-a kind project that acts like a platform for designers from across the country to showcase their new collections. ‘‘I realised that there was a dearth in the Indian market for an online upscale fashion boutique and I was interested in starting a business of my own,’’ says the young fashionista when asked what made her venture into the world of fashion.
The designer also hosted a well-attended cocktail at her residence in celebration of Outhouse’s new collection. ‘‘The jewellery is eye-catching and has a very vintage vibe to it,’’ says Pernia.
There are 30 exotic statement pieces varying from earrings and rings to necklaces and headpieces. The All That Jazz collection has been curated solely for Pernia’s online store and is available only there.
So put your old vinyl record on and waltz your way into the roaring Twenties with an assortment of attractively crafted jewels that Pernia’s Pop-Up Shop has to offer.