Known for its safest passenger cars and smart technology, Volvo recently launched two concept cars, which move the Swedish brand in a new direction and mark the official launch of its global entry into the premium segment.
The company revealed 40 Series concepts demonstrating for the first time how it plans to expand into the large and lucrative global market for entry premium cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.
The concept cars will be first built around Volvo’s new Compact Modular Architecture (CMA), which has been specially created for entry premium segment, and has liberated the company’s designers and engineers to explore bold and daring new directions.
The strategy for the entry into the premium car market is an essential element in its ongoing global operational and financial transformation. The Swedish company is currently implementing an ambitious revitalisation plan that will reposition the brand to compete with its global premium competitors. The premium car range will include a pure battery electric vehicle as well as Twin Engine plug-in hybrid powertrain variants. The first new 40 series car is expected to go into production in 2017.