CHENNAI: Sathyam Cinemas’ new multiplex will soon find a new destination at Chennai’s largest mall in Express Avenue, promoted by Express Infrastructure, to give the movie buffs in down south a new cinema experience in an era of 3 D and RDX technology.
Express Avenue, which will be open to the public early 2010, is a strategic venture of Express Infrastructure Private Limited, a 100 per cent subsidiary of Express Newspapers Limited (Indian Express Group), founded by the late Ramnath Goenka. The landmark project promoted by Express Infrastructure was conceptualised by its MD and CEO Kavita Singhania.
Announcing the tie-up between Sathyam Cinemas and Express Infrastructure, Kim Culley, Chief Operations Officer, Express Infrastructure, said, “Express Avenue will be the pride of Chennai and will house an array of luxury and premium brands, besides providing space for quality and leisurely shopping which can only be matched by international standards.” He also said, “Sathyam Cinemas is a great brand that fits perfectly in our scheme of things and we are really delighted to have the award winning theatre group at a landmark place called Express Avenue.’’ R R Aroon Kumar, Chief Financial Officer, Express Avenue, said, “The project costing Rs 750 crore will be completed by the end of this year. There will be eight screens by Sathyam Cinemas at the Express Avenue which will be the destination point for every movie lover in the city.” “Located in the heart of Chennai, Express Avenue will incorporate the concept of green building, besides adopting energy efficient measures to provide an eco friendly atmosphere in the city. The place will also be a great destination for mall lovers across the spectrum. There are facilities to allow 1,500 cars in the underground car park to be created in the avenue,” he added.
Tan Ngaronga, Chief Operating Officer, Sathyam Cinemas, said, ``I am excited over Sathyam Cinemas multiplex being located at the Express Avenue which is likely to be the largest mall and landmark destination for the people of South India.”