CHENNAI: Joyalukkas, the world’s favourite jeweller, has yet again been awarded the distinction of being a ‘Superbrand’ in the UAE. The jewellery retailer was also awarded this status in the year 2010. The announcement was made at the prestigious Superbrands Tribute Event recently.
Joy Alukkas, Chairman & John Paul Joy Alukkas, Executive Director of the Joyalukkas Group jointly received the award. The brand will also once again be featured in the 2011 edition of the Superbrands UAE book.
The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands.
“`It’s an honour to receive Superbrand status two years in a row. This means all our efforts to delight our customers and to build the image of Brand Joyalukkas is working. I would like to dedicate this award to our valued customers and the Joyalukkas team. Our customer for their loyalty, support and blessings and the Joyalukkas team for their sincere and hard work in making Joyalukkas one of the most preferred destination for jewellery,” Said Joy Alukkas.