It was a revolutionary moment which India had discovered in 1996. And why 1996? It was because that was a period symbolizing the commencement of Domino’s Pizza in India, under meticulous functioning of Jubilant Food Works Limited. As the years passed by, continuing till that of current statistics under a roof of 2015, Domino’s Pizza India owns a flabbergasting 72% share market, a triumph over all other giants under pizza manufacturing in India. But a bewildered mind always probes onto how has Dominos exceeded it’s wings so vast that such a huge share bestows upon them? The reason is solely due to Jubilant’s strategies, because of which Domino’s pizza India has discovered such mammoth brand name.
So, what are the tactics which take responsibility in grabbing a big piece of the pie?
Firstly, Domino’s pizza India is a holder of 600 stores under its sector, resulting it to be at the 3 position after USA and UK. And it is likely to turn down plates for UK by opening up a grand number of over 125 stores in India next year, which aims the nation of running a 2 position likely. This at first is an elementary strategy to embrace. While noticing a heavy growth of sales during the years 2006-09, Domino’s Pizza India distributed an enormous sector which endorsed the company being named as the fastest growing multinational fast food chain, critically subduing other titanic ships of Pizza’s to close their shutters.
30-Minute Delivery Guarantee
A 30 minute delivery was a major outlook for the company as, if the delivery boys failed to produce these extremely smoking, but delicious pizzas within a gap of half an hour, a tagline of ‘Free’ was to be assumed on the side of customers. This concept was incepted by Domino’s Pizza as a pioneer to efforts it laid. But to the conditions applied*, the company offers such a tempting deal of 30 minute of free only to a few kilometers where it can definitely strike the delivery on time.
Pizz Tracker - A Big Step In The Digital Arena
So hungry customers no more need to worry about the arrival of their favorite pizza; with all-new GPS enabled driver tracker app introduced by Domino’s, they can now know the accurate location of the pizza delivery man. This is the industry’s first order tracking app. The pizza chain allows its customers to watch the arrival of food order from the store to their door in real-time. The launch of this GPS Driver Tracker has been a real boon and marked as one of their biggest milestones ever.
Creation Of Own Pizza Legend
Dropping heads down towards that of the ‘Pizza mobile’ which domino’s is currently working on. The basic concept of the application would be related to customers individually, as in, the customers would be bestowed with an opportunity to create their own pizzas and market. The one customer who grabs maximum votes for his/her pizza created, Domino’s would eventually turn up a pizza after that particular’s name. As this idea is still being planned, Jubilant cannot implement the same, but assume if it triggered this customer friendly concept, it would definitely boom the Indian market as invention is attribute already listed inside Indians blood and could give an additional boost of over 14% as survey conducts.
Innovating Delicacies
‘Think Global and act local’ was an initiative headed by Domino’s pizza India as one of the company’s dominant strategy. By this concept of acting local, innovation and sales flew hand in hand. An inception of rapidly innovating delicacies which would render a mouthwatering bliss to those who crave and also targeted those who were comforting themselves under various other pizza stalls. Fascinating inventions such as the ‘cheese burst’, calzone pockets and also not to forget a desert on plate- ‘choco lava cake’, Domino’s pizza India has evolved enormously, resembling a titanic growth.
“The more systematically Domino’s infuriate sales in India, the more simultaneously it would result cravings.”