CHENNAI: Hero Cycles Ltd of Hero Motors Company opened six Hero Sprint Stores here Tuesday.
Bicycles for fitness and adventure-riding, and for children and women are available in the outlet.
Chairman of Hero Motors Company Pankaj M Munjal inaugurated the store at Velachery.
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"Cycling for fitness and recreation is fast catching up among the youth and the new-age buyers look for a different experience", he said while opening the store.
"For the young, cycles are a mode of transport and also a tool for fitness. This is why cycle enthusiasts desire personalised guidance and first-hand experience while selecting the right bicycle," a press release quoted him as saying.
Apart from the shop at Velachery, the other outlets are at Anna Nagar, Ashok Nagar, Navalur and Triplicane, the release said.
City-based retailer Just Buy Cycle has joined hands with Hero Cycles as a partner, it said.
With the six stores, the number of Hero Sprint Stores in Tamil Nadu is 18.
There are 250 stores across the country, the release added.