BENGALURU: This year, festive sales have been driven by Tier-II cities and beyond, as 64% of shoppers come from these cities, with fashion dominating the category. Led by unbranded fashion- one in every five orders had a kurti or saree in their cart, and within beauty, makeup was the most sought-after category.
Redseer Strategy Consultants on Thursday released a report that showed a 25% year-on-year (YoY) growth in online retail during the festive month this year, and Rs 76,000 crore worth of goods were sold.
A majority of the platforms held their festive sale from September 22 to October 23, 2022.
“Democratisation of categories continued this year as well, with lower order value items growing faster than mobiles and electronics. While mobiles and electronics continue to dominate category share, home & kitchen, groceries and beauty personal care were the fastest-growing categories,” said Sanjay Kothari, Associate Partner, Redseer Strategy Consultants. While groceries grew nearly 2X from last festive, long tail categories such as Home, groceries saw the highest YoY growth at 1.86X.
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