A saree can make heads turn and designer ones are quite the rage. Now, sarees are making a style statement like never before and the trend seems to be catching up in the city. Sushma T S and her sister Subhashini T S have set up an exclusive boutique called Susha in the city for all saree lovers. They collect and design prints and embroidery for sarees in tussar, georgette, chiffon, crepe, cotton, linens and soft silks from the South.
Their collection has consistently offered new designs and styles throughout the year, each one different from the other. There are sarees for all occasions — heavy wedding wear sarees, sizzling party wear kinds as well as casual wear.
“Initially, this began as a hobby. When I started travelling I started collecting sarees, and then we took it up full time. The block prints are our ideas, but we get the work done by artisans here,” said Subhashini, who is working with Jet Airways.
Ask them about styling and sarees and Subhashini is quick to point out, “Styling is just picking up down South. Many women can now be spotted wearing sarees to pubs and corporate get-togethers,” she said.
Subhashini added, “While styling, it is important for us to know what the woman wants. Often, a buyer is accompanied by several others, who have a particular mindset and tend to confuse the person. We advise clients on colours and textures that suit them.”
Located at Raintree, the boutique also offers some decent designs in block printing, Calcutta and Kashmiri embroidery, jute cotton and mulberry silk. And, the price range is in tune with the market.
“Styling, designing and embroidery don’t come in small packages. People don’t realise the value of designer wear, so they bargain. But designer sarees are not meant to be compared as each piece is unique, ” adds Sushma.