Chennai

Lalitha Jewellery launches unique scheme

CHENNAI: Saving money for buying jewellery is a very common practice among Indian families. Not only does it make for a prudent investment choice but also cultivates a healthy habit of saving

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CHENNAI: Saving money for buying jewellery is a very common practice among Indian families. Not only does it make for a prudent investment choice but also cultivates a healthy habit of saving for the rainy day.

The new ‘Jewellery Savings Scheme’ launched by Lalitha Jewellery caters to this psyche with great aplomb.

Suitably titled as the ‘Free Gold’ Savings Scheme, each monthly payment in Rupees will be converted into equivalent gold weight based on prevailing gold rate on the day of payment of instalment and credited to the customer’s account in grams of gold. As the gold is bought out at the stage of each instalment itself, the customer stands protected even if the rising trend in gold prices continues.

The duration of the scheme is 18 months. At the end of the term, Lalitha Jewellery tops up the account with a complimentary monthly instalment, equivalent in gold, absolutely free. Hence the name ‘Free Gold’.

Now, once the gold accumulated is ready to be taken delivery in the form of gold jewellery of the customer’s choice, one can do so with no wastage, no making charges and no VAT.

If the jewellery of customer’s choice weighs more than the accumulated gold, he/she needs to pay only for the additional weight together with applicable wastage and making charges and VAT. And the most striking aspect is this wastage is just 1 to 8 per cent. Only a few items come with 9 per cent wastage.

 The scheme is open across the entire range of gold, ruby, emerald and diamond jewellery in Lalitha. The customer can choose convenient monthly instalment options of Rs 1,000, Rs 2,000, Rs 5,000, Rs 10,000 or Rs 15,000. All the gold jewels in Lalitha Jewellery are 916 BIS hallmarked and carry a badge of quality and trust which is over 25 years old.

For details, call 2814 1155/ 77/ 88.

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