HYDERABAD: Galla Foods has entered the popular fruit drinks segment with the launch of Galla Fruit Drinks in two flavours – Classical Mango and an exotic blend of Apple-Litchi, targeting young consumers in SEC A and B markets who prefer their juices on the go but are unwilling to compromise on health parameters. The Galla Fruit Drinks would be available both in traditional kirana stores and Modern Trade Outlets across the State.
The category-first 275 ml pet bottle with the distinctive wide mouth and grip-handy neck brings alive the chilled drink experience straight from the bottle. The 275 ml mango pack retails at Rs 12 and the 550 ml at Rs 22, while the apple-litchi is priced at Rs 13 and Rs 24 respectively.
Jay Galla, managing director said, “Galla Thick Mango has already secured the top position among mango nectars in the key cities of AP.
“As the state consumes the largest volume of thirst quencher drinks in the South, we believe our fruit drink will also do well. Our biggest strength is our ability to source the best, right from the farmer and bring it to the consumer’s table.” Beginning with the selection of fruits to the final product in the bottle, every single step goes through the rigorous Galla Foods quality control. This ensures Galla fruit drinks are the best and the freshest in the market.