The inclusion of private players in education, especially the Indian system, has led to growth and improvement on most occasions. This was precisely on the mind of Ishan Gupta, CEO, Edukart.com.
EduKart, launched in November 2011, offers industry-relevant certificate courses in retail management, endorsed and certified by Retailers Association of India, digital marketing (endorsed by IAMAI-Internet and Mobile Association of India), financial management and programming languages online.
Industry-relevant material
“Our courses are job specific and have been vetted by leading industry practitioners making them relevant and appropriate for industry requirements. They also come with video cases, where industry practitioners share their experiences from the real world and explain the best possible ways to overcome tactful situations. This helps the students get industry-ready,” beams Gupta, who holds a management degree from Stanford University, USA.
Edukart’s target audience is 18 to 32-year-olds, which includes undergraduates, postgraduates and working professionals.
The courses typically extend from 20 to 50 hours and are valid for a year. “By way of guidance, we extend unlimited telephonic support and EduKart Rating of Employment (EKRE), which is helpful for employers during interviews,” says Gupta.
Edukart also offers regular assessments, assignments, telephonic presentation and quizzes that guarantee fun-based learning. Says Preshit, who’s pursuing a digital marketing course, “An online course helps me interact with people from around the world and it is absolutely fascinating. Edukart makes it easy to find the courses we want and fit perfectly around a hectic schedule.”
Edukart recently launched summer training programmes on computer languages like PHP, C#.Net, JavaScript and Visual Basic for a fee of `5,000.
About the courses
Courses in financial management explore the concepts of bank branching, financial services, stock markets and wealth management. The courses can also be used by those preparing for Chartered Financial Assistant and Financial Risk Manager certifications.
Retail management courses focus on category management, retail buying, store operations and customer marketing. Digital marketing courses help you master the concepts of internet marketing, social media marketing, search engine optimisation and search engine marketing.
Edukart also has career enhancement courses that help you hone your communication skills and MS Excel software. This session also contains career tips from the likes of cricketers like Sachin Tendulkar, MS Dhoni and Virender Sehwag through videos.
Positive response
EduKart has seen more than 4,000 learners enrolling for its courses. Colleges like Birla Institute of Management Technology, Lovely Professional University and School of Inspired Leadership, have also approached Gupta to introduce the courses to their students. Each of these courses cost an average of `2,500. You can buy them online using multiple pay options. For details, visit www.edukart.com or call 011-49323333.
— shilpa.vasudevan@newindianexpress.com