LONDON: Big screen spy James Bond has been voted the "Ultimate Icon" for British men in a new online poll by magazine AsKMen UK.
The movie spy most recently portrayed on the big screen by Daniel Craig topped a poll of over 7,000 British men with a huge 64 percent, beating time-traveller 'The Doctor' from the TV series ‘Doctor Who’ and computer game hero 'Super Mario' into second and third place respectively.
Andrew Lubega, editor of AskMen UK that compiled the survey, said: "For a number of decades now, James Bond has continued to be the ultimate symbol in cool for men worldwide and in 2010 things are no different."
"He's cool, confident, strong, sharply-dressed and not lacking in a gag or two. And if that wasn't enough, in between killing off the bad guys he always finds time to shack up with a variety of gorgeous women," he added.
Survey participants were asked which fictional character they would like to be as part of the lifestyle website's Great Male survey.
AsKMen UK's Ultimate Icon list for British men:
1. James Bond
2. The Doctor (from 'Doctor Who')
3. Super Mario
4. Don Draper (from 'Mad Men')
5. Kick-Ass (from 'Kick-Ass')