Producer cum director Gautam Vasudev Menon, popularly known for his films about the urban-Chennai is also well-known for organising audio launches in an interesting manner. It was a mega celebration at Sathyam Cinemas with audio launch of Veppam was also a grand event. The launch was hosted by singer Chinmayee. A candid proramme on the music director, Joshua Sridhar, director Anjana, lyricist Na Muthukumar and the cast was screened for the audience. Speaking about his music, Joshua said, “After Kalloori, I got this offer. Anjana is my good friend for six years and she gave me the complete freedom to compose tunes. After the screening of the ‘unplugged’ programme, directed by Gautam himself, actress and director Suhasini released the audio of Veppam. The celebrities who attended the event included directors Sasi, Dharani, Balaji Shakthivel,Radha Mohan,Parthiban and actor Naseer. Produced by Photon Kathaas and RS Infotainment and Madan Productions together, Om Prakash has cranked the camera. Nani, Karthik Kumar, Nithya Menon and Bindu Madhavi form the cast.